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The Military Order of the Purple Heart

For Immediate Release



Lubbock, TX - November 9, 2013

Tech joins the Lone Survivor Foundation, Military Order of the Purple Heart and Under Armour

LUBBOCK, Texas – In conjunction with the Lone Survivor Foundation, the Military Order of the Purple
and Under Armour, Texas Tech University will present the “Lone Survivor Game” on Saturday,
Nov. 9, when the Red Raiders take on the Kansas State Wildcats at Jones AT&T Stadium.
Based on the harrowing story of former Navy SEAL and fellow Texan, Marcus Luttrell, the Lone
Survivor Game will bring national recognition to the Lone Survivor Foundation as well as pay tribute
to our nation’s veterans, and the active men and women of the United States Military.

Luttrell’s story will be portrayed in the upcoming Universal Pictures film “Lone Survivor,” due to hit
theaters across the country in early January. The film stars Mark Wahlberg and tells the incredible
story of four Navy SEALs on a covert mission to neutralize a high-level al-Qaeda operative and
ambushed by the enemy in the mountains of Afghanistan.

Luttrell and his Lone Survivor Foundation will be the feature of Tech’s game against Kansas State and
the memory of his fallen comrades will be respectfully honored on a specially designed game uniform
provided by Under Armour. Red Raider fans that wish to join in the celebration of this game can
purchase Under Armour Lone Survivor gear and replica jerseys at local retailers beginning today.
Game-worn jerseys will be auctioned off following the game on texastech.com with 100 percent of the
proceeds supporting the Lone Survivor Foundation.

“Texas Tech is honored to have Marcus Luttrell, the Lone Survivor Foundation and Purple Heart
recipients on our campus for a celebration of courage,” Kirby Hocutt, Director of Athletics said. “The
sacrifices of so many brave men and women, including Marcus, give all us all great reason to pause
and reflect on their service in defense of our great nation. This game will be a great opportunity for
Red Raider fans to show their admiration and respect for our veterans and active military.”
In addition to the celebration of the Lone Survivor Foundation, Texas Tech will host more than 400
Purple Heart recipients and their families from all across the nation. The gathering will be the largest
of Purple Heart recipients at an NCAA football game in history. These brave men and women will be
honored for their service to our nation in a special ceremony that will also feature Tim Kingsbury
(father of Kliff Kingsbury) and the late Guffrie Smith (father of head basketball coach Tubby Smith).
Kingsbury and Smith were both awarded Purple Hearts while serving in Vietnam and World War II,

In addition, Texas Tech will host Gold Star families from the South Plains as well as guests from
Cannon Air Force Base in Clovis, N.M. The pageantry of the game will feature paratrooper and Wounded Warrior Dana Bowman, who will skydive into Jones AT&T Stadium during the pregame with a parachute dedicated to Purple Heart recipients and in tow of the American flag. The Goin’ Band From Raiderland will also present its “Celebrate America” halftime show.
Tickets for the Lone Survivor Game (Nov. 9) are available for purchase online at texastech.com or by
calling the athletics ticket office at (806) 742-TECH.
Schedule Of Events:
Wednesday, Nov. 6 South Plains Veterans Summit
Hosted by Veterans Resource Coordination Group
Texas Tech University Museum Auditorium; 3301 4th Street.
9:30-5 p.m.
Friday, Nov. 8 Purple Heart Banquet (Invitation Only)
Lubbock Memorial Civic Center
6:30 p.m.
Saturday, Nov. 9 Purple Heart/Gold Star Families Of South Plains Tailgate
Athletics Training Center, South of Jones AT&T Stadium
3 p.m.
Stuff The Truck
In conjunction with the Lubbock Area Marine Corp, Texas Tech
Athletics will sponsor a “Stuff the Truck” event. Fans are encouraged
to bring an unwrapped toy to the game and drop it off at the Texas
Tech Football truck located at Gate 1 of Jones AT&T Stadium. Local
area Marine Corps members will be on hand to accept all donated
3 p.m.
Pre-Game Show Featuring Paratrooper Dana Bowman
Jones AT&T Stadium
5:40 p.m.
In-Game/Halftime Celebrations of America
Jones AT&T Stadium
6 p.m. Kickoff

About The Lone Survivor Foundation
MISSION: The Lone Survivor Foundation restores, empowers, and renews hope for our wounded
service members and their families through health, wellness, and therapeutic support. THE NEED:
Overseas deployments and combat action can take a serious toll on everyone involved – from the men
and women on the front lines to the friends and families who wait patiently for their loved ones to
return home. Transitioning to post-military life, whether wounded in combat or simply adjusting to
the civilian sector will often cause difficulty for the service member and his or her family. We are here
to help America’s wounded service members and their families adjust to the effects of their
experiences by providing an understanding and acceptance of who they are as a person, a family, and
a community. GET INVOLVED: www.lonesurvivorfoundation.org
About Marcus Luttrell
Marcus Luttrell’s Lone Survivor, the 2007 #1 New York Times best-selling book, tells the harrowing,
emotionally raw account and motivational story of his survival and the deaths of his comrades-in-arms
in Operation Redwing, a mission to gather intelligence on Taliban leadership in Afghanistan. Marcus’
NEVER QUIT attitude was key to his survival and his recovery at home.
After surviving his operations in Afghanistan, Marcus returned home to his ranch in Texas, the center
of his post-combat recovery and restoration. On the ranch, Marcus had time to recover, to think, and
to feel the love and support of close friends and family as he healed his wounds. Based upon first hand
experiences of what is needed to provide holistic healing beyond standard government programs,
while honoring his lost comrades from Operation Redwing, Marcus established the Lone Survivor
Foundation in 2010.
The intent was to bring the wounded service members into the same type of environment that healed
Marcus. A place of solitude and beauty, where there was a close-knit and understanding support
system. A place where the service members and their families could heal together as they all worked
through the consequences of war. The foundation is dedicated to honoring and remembering
American service members by providing unique educational, rehabilitation, recovery and wellness
opportunities to U.S. Armed Forces members and their families.

About the movie “Lone Survivor” from Universal Pictures Based on The New York Times bestselling true story of heroism, courage and survival, LONE SURVIVOR tells the incredible tale of four Navy SEALs on a covert mission to neutralize a high-level al-Qaeda operative who are ambushed by the enemy in the mountains of Afghanistan. Faced with an impossible moral decision, the small band is isolated from help and surrounded by a much larger force of Taliban ready for war. As they confront unthinkable odds together, the four men find reserves of strength and resilience as they stay in the fight to the finish.
Mark Wahlberg stars as Marcus Luttrell, the author of the first-person memoir Lone Survivor, whose
book has become a motivational resource for its lessons on how the power of the human spirit is
tested when we are pushed beyond our mental and physical limits. Starring alongside Wahlberg as
the other members of the SEAL team are Taylor Kitsch, Emile Hirsch and Ben Foster.
Lone Survivor is written and directed by Peter Berg, who again crafts a striking portrait of the
unbreakable bonds between men that he first explored in Friday Night Lights.
About the Uniform: Under Armour, Inc.
􀀀 Winged design inspired by the LSF logo to represent Operation Red Wings. The wing design
is showcased on the helmet and shoulders of the jersey.
􀀀 Under Armour developed a custom “Never Quit” print for the helmet, shoulders of
the jersey and pants.
􀀀 Number 19 prominently displayed on the helmet and jersey patch honors the 19 soldiers
who gave their lives during Operation Red Wings.
About the Purple Heart
The Purple Heart is awarded to members of the armed forces of the U.S. who are wounded by an
instrument of war in the hands of the enemy and posthumously to the next of kin in the name of
those who are killed in action or die of wounds received in action. It is specifically a combat
The organization now known as the "Military Order of the Purple Heart," was formed in 1932 for the
protection and mutual interest of all who have received the decoration. Composed exclusively of
Purple Heart recipients, it is the only veterans service organization comprised strictly of “combat”
Funds for welfare, rehabilitation and/or service work carried on by the organization are derived
through the collection of used household items, the operation of thrift stores, through the donation of
automobiles and, at the community level, from the annual distribution of its official flower, the Purple
Heart Viola. Violas are assembled by disabled and needy veterans, many of whom receive little or no
compensation from other sources. Thus, your contribution to our programs serve are two-fold. First,
they help the veterans who participate in these endeavors and, secondly, they enable the organization
to do many things on behalf of hospitalized and needy veterans and their families.
Wives, mothers, daughters, step-daughters and adopted daughters of Purple Heart recipients are
eligible to belong to the Ladies' Auxiliary of the Military Order of the Purple Heart, which also does
important work nationally and locally in veterans' hospitals.
About the Gold Star
The Gold Star Lapel Button, also referred to as the Gold Star pin, is distributed to members of the
immediate family of a fallen servicemember by the Department of Defense. The pin is distributed
according to strict Department of Defense guidelines for servicemembers who have lost their lives in
conflict or in support of certain military operations. The Gold Star has also appeared on flags, as was
popular during WWII, which families would hang in the window to indicate that a loved one had been
killed overseas. Gold Star Families, those included in this Registry, are individuals who have received
the Gold Star Lapel Button from the Department of Defense for the sacrifice of their loved one.
The National Gold Star Family Registry is the first comprehensive database of the United States’ fallen
Heroes and their families ever developed. The Registry not only affords family members the
opportunity to publicly remember their loved one, but serves as a historical log of our nation’s true
heroes. By providing educational resources and personal accounts, the Registry ensures that future
generations may know who these brave Americans were—not only how they died, but, more
importantly, how they lived.
The information in the Registry is compiled from a number of different public sources including the
Department of Defense and the National Archives. Adhering to Department of Defense guidelines for
families who receive the ‘Gold Star Pin,’ the Registry only includes the names of heroes who have
given their lives on the battlefield.
About Cannon Air Force Base
The nearest air force base to the Texas Tech University campus, Cannon Air Force Base is located 90
miles west in Clovis, N.M. The base is home to the 27th Special Operations Wing (27 SOW), which
activated on Oct. 1, 2007.
The organization now known as the "Military Order of the Purple Heart of the U.S.A. Inc.," (MOPH) was formed in 1932 for the protection and mutual interest of all combat wounded veterans and active duty men and women who have received the decoration. Chartered by the Congress, The MOPH is unique among Veteran Service Organizations in that all its members were wounded in combat. For this sacrifice, they were awarded the Purple Heart Medal. With grants from the MOPH Service Foundation, the MOPH and its Ladies Auxiliary promote Patriotism, Fraternalism, and the Preservation of America's military history. Most importantly, through veteran service, they provide comfort and assistance to all Veterans and their families, especially those requiring claims assistance with the VA, those who are homeless, and those requiring employment assistance.  Programs of the MOPH include VA Volunteer Service, First Responder Recognition, JROTC Leadership Award, Scholarships, Americanism, Purple Heart Trail and Cities, Welfare, and numerous community service programs, all with the objective of service to Veterans and their families. 

For information contact:
National Public Relations Director, Jim Klug, 541-778-3480
Email: PublicRelations@Purpleheart.org
MOPH on the Web
MOPH on Facebook
MOPH on Twitter
MOPH on YouTube

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